Posted 20 hours ago

Liar's Beach: The unputdownable thriller of the summer

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One thing that changed with music is that that the album cover began to shrink and diminish: we started with an LP 12 by 12, then skipping a few formats, we went down to CD, which is five by five, then we're going into online, mp3 and iTunes, which is two by two, now we're looking on our phone, which is one by one. So what we're able to do visually and what sort of stories we can tell within one image is very different now you're relying on a little square. I think what started to happen for a while was people were like, "Oh, just make it a photo," as it was being designed for that one format. You couldn't play with scale as much because if you had something small for an LP, once it got to one inch, you would just never see it. So you had to design multiple versions, depending on the format.

Hastings Quizzes | Quotev

Once I went to school, the design programme was shaped around type design, and still, to this day, I always think about the type first rather than the image of a particular aesthetic. I think a typeface can have as much importance as an image regarding how it feels and its aesthetic, and how it makes people feel. Then fellow prep-schooler Greg Holliman is found unconscious in Jasper’s pool, and everyone has something to hide – Jasper, his beautiful sister Eliza, their older brother Wells, and their friends. Greg’s accident is written off as just that – an accident – but with no shortage of enemies, Linden begins to wonder if someone wanted to see Greg hurt. Or even dead. Co-founder Brian Roettinger is now a two-time Grammy-nominated artist and graphic designer who's designed cover art for the likes of St Vincent and JAY-Z, winning Rolling Stone's Album Designer of the Year award in 2009.

Are there any broad similarities or differences between working on music and art or cultural projects?

In about 2009, I formed my own studio, which was just doing music and cultural work. Willo [Perron] and I had our own practice, and we merged in 2017 after many conversations. We knew each other from a mutual friend, and we'd worked on a handful of projects together before starting the studio. Yeah, I would call it the gateway drug. Without music, at least in my practice and experience, there would be no design: it's what shapes the way I think about design, how I look at design, and even the first pieces of design I ever made were always for bands or music. They're the same, but there are differences. With music stuff, I think you have to deal with a lot more people from the label people from management. A band might have six people that all want to bring something to it. There are a lot more people involved. How did Perron–Roettinger form?

Spencer Hastings Quizzes | Quotev Spencer Hastings Quizzes | Quotev

Before I was thinking about design I was playing bass in bands and hanging out with a lot of my friends who were in bands. With that came "let's make some merch, let's make t-shirts, let's put out a record." So I started designing records and started putting out records. It gradually grew from there.

To go back, were you playing in a band and touring and designing at the same time? Who were the bands you mentioned who you designed for that got pretty big?

Katty Huertas on her maximalist style, why she likes to explore double standards, and how freelance careers evolve Read More Ghia identity I love your use of typography across the board. Can you tell me a bit more about your interest in that side of design?

Alison Quizzes | Quotev Alison Quizzes | Quotev

Leaving a comfortable job in graphic design to become a freelance illustrator, with Meredith SchomburgAlongside Willo Perron, he's now one half of the studio Perron–Roettinger, which works across print, book design, identity, interiors and live projects. With a focus on cultural brands and music, the studio's way with typography is both beautiful and innovative, sitting within a design approach that's brave and holistic. Michael Linden – or just Linden to his preppy boarding school pals – doesn’t belong in wealthy, storied Martha’s Vineyard. But when his roommate Jasper invites him to spend the end of summer at his massive beachfront home, August House, Linden tries his best to fit in. Linden wouldn’t call it lying, exactly. Though it turns out August House is full of liars.

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